In a recent article for Publisher’s Weekly, Wired Magazine editor-in-chief and author of the new bestseller The Long Tail Chris Anderson writes: “Another transformative technology is print-on-demand. The costs of obtaining the rights and reformatting books to make them available are still too high for many older niche titles, but the technology is at the core of the booming self-publishing industry. Just as in music and, increasingly, video, the tools of production are being democratized.”
For those not familiar with The Long Tail‘s premise, Anderson sums it up succinctly on his blog: “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.”
It’s a notion that we here at Blurb heartily embrace. It’s our belief that books with an audience of dozens (or even just one) are just as deserving of being professionally printed and sold as those with an audience of millions, and we’re happy to be providing ordinary people with the tools to do just that. Go tail!