In a little less than 24 months, hundreds of thousands of you have chosen Blurb to make almost half a million books. Many of you are also sharing and selling your books in our bookstore, and making money. We’re blown away by the quality of your images, the stories you tell, and the creativity of your designs. Seeing the books you create is the best part of my job.
Many of you have also told “your people” about Blurb. Word of mouth has been a huge part of our success, and we appreciate your enthusiasm and your willingness to share Blurb with the people in your lives. Thank you. You’ve told us what you want and how you’d like to see us improve, and your feedback is all over every new version of BookSmart. (OK, so not everything you request makes it into the final product … but we do listen and do our best to prioritize!)
One thing that did get prioritized was a request for printed hardcover books. We heard this request from parents (whose books about their children were actually being chewed by some of those children) as well as from high-end creative professionals who wanted their branding permanently affixed to a hard cover.
The result is that on May 8th, Blurb will launch ImageWrap, a new product that will allow you to print an image directly on the front and back of any hardcover Blurb book, creating a smooth, sophisticated effect. Our ImageWrap books feature a durable matte finish that creates a rich tactile experience, adding visual impact that you typically see with high-end art books. Trust me when I tell you they’re stunning.
The ImageWrap pricing is a tad bit higher as these books cost more to produce. ImageWrap books start at $24.95 for a 7×7, $31.95 for an 8×10 or 10×8, and $56.95 for a 13×11. Don’t worry – our hardcover with dust jacket option is not going away. ImageWrap is simply another hardcover product now available.
I also want to give you a heads-up that on May 8th, you will see new pricing tables that make it a lot easier to choose from the many book options now available. As we were adding new book options, the presentation of that information was getting a little crazy. We fixed that. You will also see some price adjustments – some up, some down, some unchanged – as we needed to standardize our base pricing now that we have these great new choices (and more to come).
In addition, our costs have gone up over the last few months. While this is certainly an inevitable part of doing business, it is still a drag. We’ve been stalling on price increases for as long as possible, and as much as we’d like to absorb the entire hit forever, we simply can’t do it and maintain our quality offering.
The good news is that the starting price for all book sizes will stay the same – so our 7×7 softcover books will start at $12.95, our 8×10 and 10×8 hardcover with dust jacket books will start at $29.95, and so on. In fact, while some prices will go up a bit, about 25% will stay the same or even decrease. About one third of our Custom Logo Upgrade prices will drop as well.
You can preview our new pricing table here, and again, look for these adjustments to be effective May 8th.
One final word: I pinch myself that people are actually paying me to build this company. What a privilege! My message to each of you: Do something you love – the rewards are spectacular.
2008 has been incredible so far, and we’re just warming up. Onward!
Eileen Gittins, founder and CEO, Blurb