Behind the avatar: Fuelmyblog turns online anonymity into a book with a purpose

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pin it button Behind the avatar: Fuelmyblog turns online anonymity into a book with a purpose

In the blogosphere, anonymity makes some people brave. The flip side is that it also makes some people mean. While most can handle an exchange of different opinions, there are those times when things get ugly. A lot of blogs have fallen silent because of bullies, but the Fuelmyblog community — an active social network of bloggers — has decided to do something about it. They’ve made a book that humanizes the person behind the avatar.

“There have been too many cases of people receiving nasty threats on their blogs and we believe it is so easy to forget that behind our views and opinions … we are human,” said Kevin Dixie, CEO of Fuelmyblog.

To build awareness and some sensitivity, they created a book to remind us that real people are behind every avatar, blog, and clever nom de plume. Revealing The Human Behind The Avatar features photographs of real bloggers whose faces are safely hidden or just partially hidden behind their avatars. Check out the book’s preview to see what I mean.

FuelMyBlogCover Behind the avatar: Fuelmyblog turns online anonymity into a book with a purpose

Every image is accompanied by personal commentary explaining why these people started their blogs. It’s pretty obvious that these people are sharing more than their lives/thoughts; they’ve put their hearts on the line too. I found the book to be surprisingly moving. That feeling was compounded when I found out that a portion of the book sales will be donated to Doctors Without Borders. With everyone writing, reading, and posting to blogs these days, it’s nice to see how some are tying social networking to a Blurb book project and a worthy cause.

Do you like the anonymity of an avatar, or is your online/offline persona one and the same?

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