Obviously, we’re big fans of the word “blurb.” After all, it won our vote back in 2005 when we were searching for a company name and pondering all the possibilities on a big wall papered with yellow sticky notes.
So where did this satisfying little word come from? Turns out it was coined back in 1907 by Gelett Burgess, an American humorist who also wrote the well-known “purple cow” poem, which we like because we think we might be a purple cow company.
Burgess came up with “blurb” to poke fun at the flamboyant praise often seen on book jackets of the time. The word debuted on the cover of “The Lark,” his iconoclastic San Francisco magazine, with a picture of the fictitious Miss Belinda Blurb shown in the act of “blurbing.”
You’ll find “blurb” in “Burgess Unabridged: A Classic Dictionary of Words You Have Always Needed.” Too bad “frime,” “gorgule,” “huzzlecoo,” “oofle,” and “wox” didn’t stand the test of time, but it’s sure fun to read his hilarious, spot-on definitions.
And we’re thrilled that our name came from such an inventive lover of wordplay.