Starting in October, those who get rejection notices from traditional publishing house, Chronicle Books, will in turn get referrals to publish their books with Blurb.
The Newsweek article “Farm Teams for Publishers” says it best:
… Blurb says that while it’s not uncommon for self-publishers to sell promising manuscripts up the chain to larger publishers, this is the first deal to send submissions in the other direction: from the discard pile of a traditional publishing house to an online bookstore where authors pay to have their books printed and sent off into the real world.
It looks to be a win-win arrangement: Chronicle gets a “talent lab” where it can watch for new work bubbling up in popularity, Blurb gains early access to a market of spurned wordsmiths, and authors achieve a place on the radar of a hip midsize publishing company with the resources to turn a Web sensation into a national best seller. We’d love to be the Sundance Film Festival of the book world,” says Blurb CEO Eileen Gittins, referring to the annual Utah film festival known for launching small-budget films into larger markets. All one needs to enter the festival fray is (alas) a rejection letter from Chronicle and money for Blurb, which offers free design software and charges clients for each book printed at rates ranging from $12.95 for a 40-page trade paperback to $159.95 for a 360-page coffee-table hardcover.
We can’t wait to welcome our new Blurbarians. The Blurb Bookstore is definitely ready.