The following is a guest post from our friends at MOO, award-winning printers of fantastic business cards and postcards. As a special way of saying hello, they’re offering Blurbarians a special MOO promo: 15% off at the Moo online store* or 50 free MOO cards.**
So you’ve created your Blurb book and it looks great. Now, you have to get the word out. With a bit of clever marketing, and some guerilla-style advertising campaigns, we’ve come up with some great ways to combine Blurb with MOO to help you find your audience. Have a look at MOO’s five top tips for promoting your book offline:
- Make a mini gift book
Need a smaller version of your Blurb book? Why not make a mini book from our MOO Rounded Corner Business Cards? You can print a different image on every single card in the pack, then bind them together with a hole punch to create a mini “look book” which gives a taster of your Blurb book to give away as a promotion tool.
- Amazing marketing mailouts
We were blown away with the marketing mailout made by one of MOO’s most creative customers, photographer Clint Davis. He used images of his work on MiniCards and stickers and then sent them in a MOO gift box to publishers and editors he wanted to work with. You can do the same thing with your Blurb book, using a mini gift book plus several business cards and perhaps some stickers for them to use or give away. Where should you send it? Try influential book bloggers, journalists, book clubs and online literary communities, as well as independent bookshops and of course, your trusty public library.
- Fantastic flyering
Old fashioned flyering is one way to catch people’s attention. You can make MOO Postcards into flyers, with your book cover image on the front, and a link to your Blurb Bookstore page on the back. If you contact places like independent bookshops that support self publishing and print, you might find they’ll let you put some flyers in their window if you ask nicely. You could also try flyering at special literary events, local book sales, book clubs and your local library.
- Psst…. Pass it on!
If someone likes your book, they’re going to want to tell their friends — so make it easy for them to do your grassroots marketing. Create some “Loved this book — pass it on!” cards, and include a few inside the cover of every book you personally sell. You can also include links to your website or Blurb Bookstore page on the back of the card.
- You can quote me
When you hand out a great looking Business Card, you’re promoting yourself — so why not design a new set of cards specifically to promote your new book? Remember, MOO does short print runs so making a set of very specific cards is totally worthwhile. Use images from your book on the front of your cards, or if you like text, use MOO Textomatic to write a different message on every card (You could start with something simple like “Have you seen my book?”). Don’t forget to include links to your Blurb Bookstore page, Facebook fan page, and website on the back.
MOO.COM is an award-winning online printer that makes MiniCards, Business Cards, double sided Postcards and much more.
* This offer expires July 15, 2011. Discount excludes shipping, rush orders and logo design.
** This offer expires July 15, 2011. 50 FREE Business Cards with a MOO Watermark (all you pay is shipping of $6).