Book of the Week: Defying Gravity and Rising Above the Noise

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Brand guru David Brier’s Defying Gravity packs eight essential branding lessons into just one dynamic, well-designed book. Brier is known as the Chief Gravity Defyer at DBD International, his Wisconsin-based agency, and this engaging business book imparts some of Brier’s hard-won knowledge, distilled down to pithy statements and illustrated with some of DBD International’s branding successes.

You’ll find eight branding principles in the book – and you’ll also find some good lessons about designing, pacing, and, especially, promoting and sharing your own Blurb book, whether you’re making a business book of your own or any kind of book at all.

Brier has shared and promoted Defying Gravity on his Facebook page, on Twitter, and on his own website, too. He’s even posted a short YouTube video, and a slideshow on Slideshare.

Take a look at Brier’s book for some inspiration around building your own brand – and then tell the world about it with a Blurb book.

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