Book of the Week does the heavy lifting

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All the photos in Aaron Fahrmann’s book Industry were taken within a four-block radius, which might not seem like such a tough job in a picture-perfect location. Hawaii looks spectacular even on a bad day, and Venice adds instant drama to any shot – but an industrial park? Now there’s a challenge that flexes some photographic muscle.

Heavy industry reveals an unexpectedly lighter side in Aaron’s Blurb book. He catches industrial parks in their precious downtime: aluminum-clad buildings basking in sunlight, after-hours shadows stretching across closed steel doors, a red flag down for the count on an industrial park mailbox. A caution-orange cone kicked to the curb provides an unlikely moment of Zen: If a traffic cone falls on a street and there are no cars around, does it make a sound?

In this concrete-grey wasteland, a plucky red hydrant offers a little light relief. For finding such uplifting moments in dreary settings, Industry is our Book of the Week. Congrats, Aaron!

industry Book of the Week does the heavy lifting

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6 Comments

  1. Allison,

    I think all the great press Blurb is getting is awesome and well deserved. However, I have a problem. I have contacted Blurb 3 times over the past 13 days regarding a serious and legitimate issue I have with a Blurb book and I have not communicated with a human yet. All I have gotten is an auto generated email telling me (6 days ago) that would get a response to my issue within 2 days.

    I hope for your sake you are getting swamped with business. On the other hand, I shouldn’t have to resort to posting on a blog to beg for attention as a customer. I’m getting pretty frustrated out here!

    Somebody talk to me please!

    - Chris

      March 21, 2007 – 6:58 pm   Permalink
  2. Hi Chris – Let me just say that swamped is an understatemt. ; ) Customer service is on your legitamate issue and help is on the way. Thanks for your patience.

    By Kathy
      March 22, 2007 – 10:53 am   Permalink
  3. Thanks for the assist Kathy. I apologize for seeking help in such a public forum as this.

    I had hoped that it was simply a case of not enough people to meet all the demands. Good luck as you grow, I am sure the bumps will even out over time.

    - Chris

      March 22, 2007 – 7:29 pm   Permalink
  4. I recently discovered the Blurb website while searching around for self publishers. The book called Industry by Aaron got my interest, and I clicked on his name above which took me to his website. There are lots of categories in his photographic repertoire to discover. My favorite was landscapes where Aaron shows a keen eye to the sensitive nature of his subject. The Zen aspect of the pieces unfold like fine Japanese treasure, but with a modern context. His series on Industry is also exciting. Even in a place we consider dirty, Aaron has found abundant color, texture, and beauty.

    By Travis
      March 25, 2007 – 12:35 am   Permalink
  5. Thank you so much for the wonderful comments! It is fantastic to know how my photography has been received. I only learned of my book being chosen as book of the week today, nearly two years after the event, but I am honored. The thoughtful initial post and fourth comment have inspired me to get to work on some other books I have been contemplating. I am also glad that an unrelated customer was helped by blurb in the 1-3 comments :)

      June 2, 2009 – 5:28 pm   Permalink
  6. nice info, good job

      February 10, 2011 – 12:17 am   Permalink

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