This week’s Book of the Week is full of dust, grime, exhaust, and beautiful motorcycles. Temple of Enthusiasm is a brand book for the Indonesian branch of Deus Custom Motorcycles. It’s as beautiful and well-designed as Deus’s motorcycles, bicycles, surfboards, and gear.
The book is mostly devoid of text, save for a two-page spread that maps out the Deus facility. So we wanted to get the dirt on how they made their book.
Q: Can you describe your approach to the book?
A: The book was always meant to try and capture the tropical chaos and beauty of our temple of enthusiasm in Bali.
Q: About how many photos did you start with, and how did you edit them down to the ones included in the book?
A: What started as a photo album soon developed a narrative of its own, the worry is always that without words no one will get the point, but even with a healthy overdose of textural images it still holds together.
Q: What advice would you offer other bookmakers who are making brand books?
A: Don’t hesitate with selection and editing too much, pile it all in and delete from there rather than adding slowly.
In some ways, the true test of a great brand book is whether it can stand on its own as a photography book. Temple of Enthusiasm does that and more: It rides, surfs, dances, plays guitar, and looks good doing it.