Book promotion as art

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miranda july Book promotion as art
Miranda July – performance artist, writer, and director of one of my favorite films from the past few years – recently launched a promotional site for her new book, No One Belongs Here More Than You. It is a wonderful example of low-fi promotion and the power of a simple, fun idea. She treats the top of her refrigerator and stove as a whiteboard and takes a bunch of snapshots to tell a story. Reminds me that one not need a team of web designers and developers to create a truly engaging experience.

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