Books should not be marketing tools? We disagree

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pin it button Books should not be marketing tools? We disagree

In The Guardian’s blog, Jonanthan Morrison says that he is not against vanity publishing. However, he does take a stand against companies making books for marketing purposes:

“Writers have had patrons in the past, but I fear the day when multinational corporations sponsor academics and publishers and authors to frame things from their point of view, and manage not to slap their logos all over it like a warning. Who am I kidding? That day is already here. So what can we do about it?”

Ouch, Jonathan. Obviously, Blurb empowers any business (and anyone) to make any type of book, and we see a lot of books filling a space in corporate communications. Are company-derived books destined to be marketing collateral, but not creative, relevant and truly informative communication? Is there room for both or must we keep books and marketing as separate as church and state?

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One Comment

  1. As an artist, I think of my new Blurb book, Beautiful Moments in the Lives of Horses, to be the world’s best brochure! At the next event where I have a booth displaying my paintings, the book will definately be on display. It will enable me to “display” many more paintings than I would be able to hang in a 10×10 booth. What a great marketing tool!

      March 17, 2008 – 3:28 am   Permalink

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