Catch our very own Eileen Gittins, Blurb founder and CEO, in a video interview that went live today on the Women 2.0 In Conversation podcast series. Find out about all things Blurb, from exactly how we got our quirky name to the power of scrappiness to the three questions you need to be able to answer when working on a start-up.
Eileen goes over Blurb’s latest marketing tools for bookmakers and the economy of selling books through Blurb. She tells the story behind Blurb and how a contrarian play (celebrating analog in a digital world) won over the venture capitalists who helped give Blurb its start. A great watch for anyone with start-up dreams or all those who love books and Blurb. Cheers.