“To me, the big deal is that the conversion process is going to morph from conversion to design. We’ve been stuck on this idea that we have to get books developed and out in the market right now. We’re trying to get thousands of backlist titles produced, and the quality has suffered.”
“When it comes to independent authors, many think they can take a Word document and turn it into an e-book. That’s fine if you want a very basic book, and you can probably do it yourself. But things are getting more intense, and we have more functionality. If you want to include audio and video, you have to get into the code and know what you’re doing. That creates a higher barrier to entry. As that barrier goes up, self-published authors will have a harder time competing with the big publishers.”
Agreed, but I hope it’s more like the Web than that; lots of people produce Web pages of varying quality, but the tools are available to everyone to do basic things like put a video on a page. Making a beautifully designed e-book page certainly takes some skill and talent, but I would hope big companies don’t have to be involved.