Late last summer I was in NYC and had the great fortune to spend some time with Phil Block, the Deputy Director of Programs and Director of Education at the International Center of Photography (ICP). He showed me some beautifully designed books, printed on a lovely uncoated paper stock.
“You should do this,” he said.
He was right. The book’s paper completely changed the character of the book, and was particularly lovely when the photographs were editorially supported with some text. The impression was clean, organic, toothy. “Could you send me a sample book?” I asked.
Ten days later a complete set of these books arrived at Blurb. That was the day we initiated a search for the best, uncoated paper stock we could source. The books Phil sent were great, but I knew we could do even better. And as long as we were scouting for new papers, we decided to see if we would find an additional one that would rival true photographic print paper. We wanted the result to feel like a gift of custom prints. As a former darkroom printer, I had experimented with nearly everything – from glossy, to pearl, to warm tone, to matte papers – and I figured we would know it when we saw it.
Oh happy day! Turned out that both quests brought us to Mohawk Fine Paper’s door. The graphic designers out there will recognize Mohawk’s Superfine white eggshell paper, which we have re-named ProLine Uncoated. And the darkroom printers out there will recognize the ProLine Pearl Photo paper as the same pearl paper we used to make custom prints, except now formulated for digital print technology.
But the papers were really just the start, because we knew that Blurb bookmakers wanted to distinguish their books not only through their unique content, but also through their choice of materials. So then we went to town with end sheets and new linen cases…. And there will be more, folks. Lots more. This is just the beginning.
When we first started Blurb, we had one book size and one paper. With the addition of ProLine, there are now hundreds more unique combinations for you to make your book your own.
It’s a proud and happy day for us here at Blurb. We hope you enjoy.
Founder and CEO