Eileen Gittins on Crowdsourcing in Huffpo

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She’s on a roll, folks. Our own Eileen Gittins, Blurb’s founder and CEO, published her second commentary in The Huffington Post. Check out her commentary on crowdsourcing content and demand and Andrew Sullivan’s Blurb book: The View From Your Window.

Sullivan, whose blog The Daily Dish is published by the Atlantic.com has a huge following, called upon his readers to not only help supply the book’s content (photographs taken of their window views), but also to help gauge demand for the book and set the book’s price. The more demand, the bigger the print run, and ultimately, the lower the price. As Eileen points out, the results were fantastic. Sullivan had enough pledges within five days to place a substantial offset print order using Blurb’s print-on-demand technology, and to subsequently cut the cost of the book nearly in half.

A win/win? Absolutely. A new wave? Uh huh. The future of publishing? That’s what we’re thinking. What do you think?

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