It’s Friday and we’re happy. We’ve released a lot of new stuff including a brand new site design. What does everyone think? We think it’s time for a little party. I’ll keep this post light so we can raise a beer or two in celebration.
[Mike Shatzkin] argues that the sort of broad content that publishers like Penguin offer is simply becoming less and less relevant in an niche-driven digital marketplace. Instead of trying to monetize content, he suggests, publishers will need to reinvent content to appeal to niches rather than mass communities, and to use that content as a tool to monetize communities. …
The dramatic changes that Shatzkin predicts for the publishing business are already underway. …
… And online self-publishing outfits such as Lulu and Blurb allow anyone to produce well-made copies of their own writings, drawing or photography and market them to niche audiences through blogs or email, challenging the big trade (and independent) publishers whose business model forces them to publish titles that will generate a certain level of sales.
We’ll definitely keep an eye on that discussion. Meanwhile, Reuters has a few things to say about Blurb and others in the article Printing books online: an author you can’t refuse.
Avoiding traditional publishing was a plus for [Gwen] Fuller, 48, a life coach in Menlo Park, California.
“There was a process that I was sort of unwilling to get engaged in when there was something that could so immediately deliver a quality book,” she said.
More big Blurb news next week. Have a nice weekend everyone.