I worked Blurb’s booth at Macworld this past Tuesday and I’m still buzzed.
Wedged between Skull Candy and an HP printing demo, we were in a great spot with lots of foot traffic. There was so much Blurb love from our existing authors and the folks who learned about us at the show. I just put a book in everyone’s hands and watched their jaws drop when I told them how easy and affordable it was to make one of their own. I met teachers, engineers, architects, journalists, photographers, designers, and one couple who were easily in their late 80s and just cruising the floor looking for fun technology. There were no dull moments.
For example… One woman approached me and asked if I wanted to see her Blurb book. I responded by asking, “Is it going to make me cry?” (Hey, a lot of the Blurb books that I review are tear-jerkers; I had to prepare myself.) She assured me it wouldn’t.
She then hands me a gorgeous book featuring her luscious paintings of cupcakes. The colors were perfect, the layout was tight, the artwork was beautiful, and it was incredible to see an author so proud of her book. I had to take her photo.
In it, Steve discussed the Kindle and said, “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore… Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”
Buzzkill? Not even. We’re having too good a show.
P.S. If you read the New York Times piece, let us know what you think in the comments below.