Furry pink headphones and ultra thin laptops: Must be Macworld

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I worked Blurb’s booth at Macworld this past Tuesday and I’m still buzzed.

Wedged between Skull Candy and an HP printing demo, we were in a great spot with lots of foot traffic. There was so much Blurb love from our existing authors and the folks who learned about us at the show. I just put a book in everyone’s hands and watched their jaws drop when I told them how easy and affordable it was to make one of their own. I met teachers, engineers, architects, journalists, photographers, designers, and one couple who were easily in their late 80s and just cruising the floor looking for fun technology. There were no dull moments.

For example… One woman approached me and asked if I wanted to see her Blurb book. I responded by asking, “Is it going to make me cry?” (Hey, a lot of the Blurb books that I review are tear-jerkers; I had to prepare myself.) She assured me it wouldn’t.

She then hands me a gorgeous book featuring her luscious paintings of cupcakes. The colors were perfect, the layout was tight, the artwork was beautiful, and it was incredible to see an author so proud of her book. I had to take her photo.

IMGP0938 Furry pink headphones and ultra thin laptops: Must be Macworld

Then, just as I was coveting the slick MacBook Air and readying myself for more Macworld , I read an interview with Steve Jobs in the New York Times blog.

In it, Steve discussed the Kindle and said, “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore… Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Buzzkill? Not even. We’re having too good a show.

P.S. If you read the New York Times piece, let us know what you think in the comments below.

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  1. So 60% of US population read more than one book, and some of them read 15 or 20 or more books. I wonder how many of them downloaded a movie to their TV set, or their iPod last year?

    All good marketeers should know not to rubbish other products – after all it wasn’t so long ago that Mr. Jobs was quoted as saying that video is “the wrong direction to go”, “there’s no content,” “the screens are too small” and competitors to the iPod putting R&D into providing video are “digging in the wrong place.”

    “You can’t watch a video and drive a car,” he said. “We’re focused on music.” So that would explain the Apple TV Take2 and the idea that the same US population will rent movies by download.

    Who’s to say what a good product will enable people to do: listen to music, watch videos, or read?

      January 18, 2008 – 12:33 am   Permalink
  2. I think that the comment was more directed at mainstream book publishing, rather than what Blurb is doing (which I think is fair to say, more photo orientated).

    Just like the music industry, book publishing is moving towards customized content (which blurb facilitates) because that’s what consumers are demanding: their music when they want it, their news when they want it, sneakers with their names on it, and their own photos in the books on their coffee table. Mass marketing, mass production, mass media is just on its inevitable way out.

    There will always be content that captures the zeitgeist of the time: viral ads that “everybody” sees, movies that “everybody” recognizes. But the days of walking into a book store and buying what everyone else is reading is as outdated as everyone tuning into Leave It To Beaver, or listening to the Top 40 on a Sunday afternoon.

    Books are dead, long live books!

      January 21, 2008 – 8:44 am   Permalink

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