This blog post by our founder and CEO Eileen Gittins was excerpted in our March newsletter. Here it is start-to-finish:
I grew up listening to the Rolling Stones’ “You Can’t Always Get What You Want (But You Can Get What You Need).” They may have got it backwards.
Daniel Pink in his new book, “Drive” suggests that the real secret to high performance and satisfaction is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Wow. This sounded a lot like the mission statement we wrote in 2005, and frankly, are still working to achieve. I decided to read on…
The book details a recent University of Rochester study that surveyed students with two kinds of goals: extrinsic, meaning to get rich, famous or otherwise be “profit-driven,” and intrinsic, meaning to learn, grow, help others improve their lives i.e., be purpose-driven.
A year or two after graduation, the folks in both groups who were attaining their goals reported thusly: the purpose-goals people reported higher levels of satisfaction than when they were in college whereas the profit-goals people reported levels of satisfaction that were no higher than when they were students. In other words, this group was reaching their goals but it didn’t make them any happier. Even more notable was that these profit-goals people showed increases in anxiety, depression and other negative attributes. Hmmm… not so good.
Funny, though. I often describe Blurb as a “happy” company. Having read Pink’s book, I now understand at least one of the reasons why: we give people a deeply human and tangible way to create, share, inform, remember, and give. That’s pretty happy.