Some fonts have clever names: Dirty Uncle, Saucy Millionaire, Dirtstorm, Stampoo, Pink Martini, Chicken Basket, Death Ninja, Whoopass. Some don’t: Times New Roman, Verdana, Arial. In the world of typography, it doesn’t matter. Sassy, apropos, or boring, the only thing that matters is whether a font can do the job you need it to.
Take Helvetica. The behemoth of fonts is turning 50. Many hate it due to decades of overuse and its ultra simplicity, yet font lovers can’t deny its clarity in print. Like it or loathe it, when you need a sans serif font that’s readable and clean, Helvetica works. Just look to newspapers, highway signs, medicine packaging, magazines, Lufthansa, Toyota, Sanyo, Saab, Evian, the New York, Moscow, and Tokyo subways, The White Album’s cover, and the U.S. Tax Department for proof.