Lots of bookmakers ask us just how long their Blurb book photos will last. Will the color fade? And if so, when? Are we talking ten years, twenty years? Is this heirloom material?
Thanks to our friends at Hewlett Packard — the folks who make the Indigo printing presses that we use to print all your books — we have the definitive answer.
Here’s what a recent HP press release had to say:
“The study gives pages printed with HP Indigo presses a Wilhelm Digital Imaging Research (WIR) Display Permanence Rating of approximately 45 years, which is longer than the best-rated silver-halide photo paper, Fuji Crystal Archive. The HP Indigo rating is also more than twice as long as the WIR Display Permanence Rating for prints on Kodak silver-halide photo paper. The study also shows that HP Indigo photo book prints received a WIR Album/Dark Storage Rating of greater than 100 years.”
Okay, Blurbarians, your books will be enjoyed for years, maybe even centuries – and that’s a great thing given that you’ve put lots of work and creativity into them. So, rest assured your Blurb books are definitely heirloom material. And, yep, that makes us happy, too.