How long will the colors of my book stay true? An answer from the experts

Share the Blurb:
pin it button How long will the colors of my book stay true? An answer from the experts

From time to time, Bruce Watermann, our senior vice president of print operations, chimes in with a post about all things print. Read on for his latest (and smile because there’s some very good news in there for bookmaking Blurbarians like yourself!).

From Bruce:

Last year I did a blog post at my print/ready site on the permanence of the inks on HP Indigo presses that Blurb uses exclusively for our book pages. We also published a post about it on the Blurberati blog.

This was big news because up to that point no one had really done the work to find out how HP’s Electroinks compared with its photographic competition from the likes of Kodak and Fuji. Henry Wilhelm, co-founder, president, and director of research at the renowned Wilhelm Imaging Research found that Indigo printing permanence exceeded that of the standard, Fuji Crystal Archive, and more than twice as long as Kodak photo paper. Using Kromekote paper, which is often used for color testing, Wilhelm rated Indigo printing at 45 years.

12882 1 How long will the colors of my book stay true? An answer from the experts

Recently, Wilhelm updated his findings with additional tests. One of the papers tested was identical to the new Pearl Photo from our ProLine book customization options. While the rating was not quite as good as Kromekote, it still scored a stellar 31 years when displayed under glass. But, as we know, the images in books are not likely to be displayed under glass on the wall. Given that, the “album/dark storage” rating is really a better gauge of how your books will last. And that rating was more than 200 years!

If you want to geek out and see the full report, you can download it here.

Share the Blurb:
pin it button How long will the colors of my book stay true? An answer from the experts


  1. It better stay true, I paid enough for it!

    By Julie Harward
      May 19, 2011 – 10:02 am   Permalink
  2. Hi Julie,
    It will : ) and as you can see from the post above, it will stay true for many years to come!
    Eileen H.

      May 19, 2011 – 3:24 pm   Permalink
  3. if possible can you e=mail me a personal listing of places and way’s to promote my book’s anf get them into the public mind set,mind fdlow!

      May 19, 2011 – 7:17 pm   Permalink
  4. bad spelling= old computer
    I’m getting old also
    66yrs. Today

      May 19, 2011 – 7:19 pm   Permalink
  5. Hi Willie,
    You will find tools to share and promote your book on our site here. Hope it helps. Best way to start is to email and share your BookShow preview in all your online haunts like Facebook, your blog, and/or your website.
    Eileen H.

      May 19, 2011 – 8:08 pm   Permalink
  6. Does the paper type and/or cover type that we choose for our Blurb books have a significant influence on the longevity of the books?

    Also, how long is the cover image expected to last, since that’s not protected like the inner pages?

    Also, how long can we expect the binding to last before the books start to fall apart?

    By Jed L.
      July 7, 2011 – 8:43 am   Permalink
  7. Hi Jed,
    I’m going to attempt to answer your questions but have to say that we haven’t done any extensive research on the matters you mention. We do have loads of very smart, dedicated people who are on our Q.A. team and are on top of quality issues, but we don’t have specific data. Let’s just say, your books – and their bindings- will last a long time. Obviously hardcover books will most likely last longer than softcover books. Our Premium and ProLine papers are thicker than our Standard paper and hence, you can do a lot more page turning without signs of use with those. Barring any severe book abuse, your books should be around for quite a while. I don’t mean to be flippant here and if I can get you specific data, I will.
    Eileen H.

      July 7, 2011 – 4:56 pm   Permalink

Post a Comment

Your email is never published nor shared. Required fields are marked *

(required, not published)