Are you a competitive party-thrower? Feel the need to out-sparkle everyone during the holidays? Blurb identifies a bit more with John Stewart than with Martha Stewart, but we do appreciate the occasional entertaining tip. Here’s our most innovative insight for the 2007 holiday season: Turn a 7X7 book into a custom-printed party invitation.
I’ve seen someone turn a 7X7 book into a printed invite. The event was a 50th birthday and every spread featured photos in chronological order with sassy quotes and comments. The final spread contained the party date, time, location, and RSVP details. The invitation was so unbelievably personal, thoughtful, and moving that I’ve kept it on my desk since May, just waiting for the right moment to share the idea.
Now, with the holidays just weeks away, Blurbarians have to get in on this book action for their parties. Emailed invites can fall flat when opened along with everything else in your cluttered in-box. Even a nice retro letterpress invitation is kind of status quo these days. But, like strong cocktails, a book-turned-invitation is a guaranteed hit on the party circuit. Blurb’s volume discounts make this even more manageable. Find some complementary 8 1/2 X 8 1/2 Square envelopes, send them out, then sit back and await your RSVPs. You can safely expect the kind of positive feedback that only a flip-the-page-and-blow-their-mind book invitation can generate.
Has anybody else done this yet? Do tell.