As mentioned in a previous blog post, Blurb books can help professionals elevate their brand in a powerful way. The digital age has given print material a whole new kind of credibility — and presenting a prospect with a bound version of your work lends you that same credibility.
Recently, photographer and blogger Joe Farace picked up where we left off in his post on Blurb for photographers.
Naturally, if you’re building a book as a portfolio or business-building piece, you’ll want it to be an extension of your brand identity…so don’t forget to add your logo to your book, and to use whatever custom font you’ve created to further your visual identity.
What’s your favorite idea for using books to strengthen a brand identity?