Made by who?

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cattle brand Made by who?

As mentioned in a previous blog post, Blurb books can help professionals elevate their brand in a powerful way. The digital age has given print material a whole new kind of credibility — and presenting a prospect with a bound version of your work lends you that same credibility.
Recently, photographer and blogger Joe Farace picked up where we left off in his post on Blurb for photographers.

Naturally, if you’re building a book as a portfolio or business-building piece, you’ll want it to be an extension of your brand identity…so don’t forget to add your logo to your book, and to use whatever custom font you’ve created to further your visual identity.

What’s your favorite idea for using books to strengthen a brand identity?

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3 Comments

  1. I’m doing a book on photos of the town I live in. Branding it with a local real estate agent as a give-away to new home buyers in the town. My name etc is prominent in the book as the photographer and publisher.

      June 24, 2008 – 9:35 pm   Permalink
  2. Is there any way we can tell where are orders are originating? In what cities?

    I can see that my book is selling, but I can’t tell anything about who’s buying it.

      March 5, 2009 – 9:26 pm   Permalink
  3. While there is a category of “Best Sellers” on the Blurb.com site, is there a way that we can tell how our book compares in sales to others? A ranking or any public metrics? I have sold a few dozen now and I am curious about how my sales compare to those of others. Thanks,
    Greg Harm.

      March 5, 2009 – 9:30 pm   Permalink

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