Blurb’s First T-shirt: Making it Real

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One of the things I always say is that until you name it, it’s not real. Naming products and companies, that is.

So once we named ourselves Blurb (a story for another day) I thought, until you have a blog up and running, you’re not as real as you need to be to do business, now.

But yesterday, I realized that another major milestone exists in an early stage company’s evolution. The day your first tee shirt arrives.

Those of you who survived the first dot.com boom may shudder as you will have attended many of the same parties as I. The price of admission to those parties was showing up with at least one defunct company or product tee shirt that you were willing to trade. Seems to me I did pretty well on my IBM OS.2 shirt one night… I think I traded it for an Apple Newton.

But, I digress. The Blurb tee shirts arrived yesterday in four big boxes. Of course, these are not just any tee shirts, these are designed by the crack Creative team at Blurb. It’s graphite grey, with a v. cool illustration of a book (thanks, Lesh) that wraps around the front and back of your body. So, you are inside the book. The tag reads, “My life is an open book.” No logo on the front — but rather, revealed between your shoulder blades on the backside — and still only 1 inch square. In girl’s and guy’s sizes. We looked like Stepford Wives when they arrived.

I think we’re for real now.

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3 Comments

  1. I just have to say that your website is beautiful! I’d like to just stare at all day but then I wouldn’t get anything done. Did an internal design team create it, or a design firm elsewhere?

      October 18, 2006 – 6:41 am   Permalink
  2. I recently made tshirts for an organization I started in Austin, Texas for Christians in the area. After making them myself with screen printing supplies, I have to say that I am in love with them, and get especially excited when other people see me wearing them and want one too. It’s a good thing both of us have quality behind the name, because, if we didn’t, we’d just be suckers for tshirts with our company name on them.

      October 18, 2006 – 6:50 am   Permalink
  3. Hi Joel,

    Our very talented internal design team did indeed create the site (with a little bit of outside help). Thanks for the compliment.

    By Kathy
      October 18, 2006 – 11:04 am   Permalink

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