One of the things I always say is that until you name it, it’s not real. Naming products and companies, that is.
So once we named ourselves Blurb (a story for another day) I thought, until you have a blog up and running, you’re not as real as you need to be to do business, now.
But yesterday, I realized that another major milestone exists in an early stage company’s evolution. The day your first tee shirt arrives.
Those of you who survived the first dot.com boom may shudder as you will have attended many of the same parties as I. The price of admission to those parties was showing up with at least one defunct company or product tee shirt that you were willing to trade. Seems to me I did pretty well on my IBM OS.2 shirt one night… I think I traded it for an Apple Newton.
But, I digress. The Blurb tee shirts arrived yesterday in four big boxes. Of course, these are not just any tee shirts, these are designed by the crack Creative team at Blurb. It’s graphite grey, with a v. cool illustration of a book (thanks, Lesh) that wraps around the front and back of your body. So, you are inside the book. The tag reads, “My life is an open book.” No logo on the front — but rather, revealed between your shoulder blades on the backside — and still only 1 inch square. In girl’s and guy’s sizes. We looked like Stepford Wives when they arrived.
I think we’re for real now.