Don’t know exactly what’s in the water in Mendocino (though I’ve heard rumors), but this email note we got from Mendocino photographer Nicholas Wilson makes me suspect book savvy runs deep there. Here it is:
My new book is hot off the presses at Blurb! This is only a test of the Blurb.com early warning system. Had this been an actual alert, you would have a chance to order the book, but this is only an early test version. People who have seen it are amazed, and advance orders are rolling in. Makes it fun to check my email and go to the post office! The real first edition comes out Dec. 1, so stay tuned. When Blurb implements author-set pricing in the Blurb Bookstore, the books will be available there too, as well as www.nwilsonphoto.com/book.htm and at Gallery Bookshop in Mendocino CA.
Sound familiar at all? This email is a cleverly adapted version of Blurb’s template email invitation to announce your book to friends, family, fans, and customers. With his email blast about his Blurb book soon to be made public, Nicholas already has more than 50 pre-orders as of today … and the book isn’t even released until December 1. As some of the people featured in Nicholas’ book Mendocino in the ’70s might have said back then: Nicholas, my man, you’re blowing our minds here.
To celebrate the publication of his Blurb book, Nicholas is hosting a book signing event and slideshow Dec. 2. at Mendocino’s homegrown Gallery Books . Maybe I’m partial because I grew up among back-to-the-land free spirits who look a whole lot like the shaggy-haired stars of Mendocino in the ’70s, but this is one event I absolutely wouldn’t miss if I weren’t, um, working at Blurb that day. How often do you get to re-live those psychedelic days and pick up great ideas for your next book, all in one night? Far out. If you go, please report back, so I can live vicariously through your flashbacks.
And in case you’re wondering what Nicholas means by author-set pricing, all we can say is: Stay tuned to www.blurb.com this fall for news on making cashola from your Blurb books. Can you dig it?