Mendocino: Home of flashbacks and great book ideas

Share the Blurb:
pin it button Mendocino: Home of flashbacks and great book ideas

Don’t know exactly what’s in the water in Mendocino (though I’ve heard rumors), but this email note we got from Mendocino photographer Nicholas Wilson makes me suspect book savvy runs deep there. Here it is:

Hello friend,

My new book is hot off the presses at Blurb! This is only a test of the early warning system. Had this been an actual alert, you would have a chance to order the book, but this is only an early test version. People who have seen it are amazed, and advance orders are rolling in. Makes it fun to check my email and go to the post office! The real first edition comes out Dec. 1, so stay tuned. When Blurb implements author-set pricing in the Blurb Bookstore, the books will be available there too, as well as and at Gallery Bookshop in Mendocino CA.

Sound familiar at all? This email is a cleverly adapted version of Blurb’s template email invitation to announce your book to friends, family, fans, and customers. With his email blast about his Blurb book soon to be made public, Nicholas already has more than 50 pre-orders as of today … and the book isn’t even released until December 1. As some of the people featured in Nicholas’ book Mendocino in the ’70s might have said back then: Nicholas, my man, you’re blowing our minds here.

To celebrate the publication of his Blurb book, Nicholas is hosting a book signing event and slideshow Dec. 2. at Mendocino’s homegrown Gallery Books . Maybe I’m partial because I grew up among back-to-the-land free spirits who look a whole lot like the shaggy-haired stars of Mendocino in the ’70s, but this is one event I absolutely wouldn’t miss if I weren’t, um, working at Blurb that day. How often do you get to re-live those psychedelic days and pick up great ideas for your next book, all in one night? Far out. If you go, please report back, so I can live vicariously through your flashbacks.

And in case you’re wondering what Nicholas means by author-set pricing, all we can say is: Stay tuned to this fall for news on making cashola from your Blurb books. Can you dig it?

Share the Blurb:
pin it button Mendocino: Home of flashbacks and great book ideas


  1. While I appreciate the exposure in Blurberati Blog, the quoted email announcement contained a live link to my spoof Blurb Bookstore page for the test book, which I did not intend to be public. That page included an order button for the book, which is not actually for sale in Blurb Bookstore yet. So, regretfully, to prevent mistaken orders I have deleted the book page from Bookstore. However, all of the details about the forthcoming book are on my website at the page linked to from the blog entry.

    My heartfelt thanks to for enabling me, after 35 years as a documentary photographer, to finally realize a dream that I thought impossible: to publish a high quality coffee table book of my photos that people have been asking me to do for decades. The response to my local social history photo book has been vastly greater than I expected, and I may have to print more copies than I had planned so that people planning to buy them for holiday gifts won’t be disappointed.

      October 23, 2006 – 8:18 pm   Permalink
  2. Nicholas – Oops on our part. The link to your spoof bookstore page has been removed. I guess we jumped the gun. Obviously we can’t wait to see your book live in the bookstore come early December. Keep us posted!

    By Kathy
      October 23, 2006 – 10:28 pm   Permalink
  3. Hi,
    Interesting read.Keep up the good work.
    I recently started my blog.

    check it out when you have sometime.

    By Sham
      October 24, 2006 – 5:16 am   Permalink
  4. Please take note that I\’ve changed the date of the inaugural book signing event from Dec. 2 to Dec. 9 at 3 PM at Gallery Bookshop, corner of Main and Kasten Sts., Mendocino, California.

    I\’ve been frequently updating my website book page (see link) and adding more sample photos from the book, which are now on their own separate page.

    Advance orders are up to 73 books for my signed and numbered limited first printing of 200 copies. If it keeps on like this, I will have to increase the number in my first order so there will be enough for the bookstore event and for gift sales through December. The book goes to press Nov. 15, and I can hardly wait!

    I\’ll be a radio guest on the Point & Click computer talk program on KZYX-FM, Philo, California, on Wednesday, Nov. 8 from 7-8 PM. I\’ll be talking about my experience making my book with Blurb\’s BookSmart. Blurb CEO Eileen Gittins has tentatively agreed to be on the same show as a telephone guest. All you Blurbarians and Blurberati are welcome to listen in online at and to phone in with your questions and comments for me or Eileen. Should be a blast!

      November 3, 2006 – 4:08 pm   Permalink
  5. Just this week I was discussing with folks I know that I love the Blurb bookstore concept. i showed it off at a meeting I was attending. I’m nearing completion of my own book to submit, but the one feature that would make this the “killer app” for photographers would be the ability to post your book to the bookstore and set your own price, keeping the “overage” as profit.

    Am I reading this correctly as to hear that feature will be available soon?

    Fingers crossed,


      December 15, 2006 – 11:04 am   Permalink
  6. Chris – You won’t have to keep your fingers crossed much longer.

    By Kathy
      December 18, 2006 – 2:21 pm   Permalink

Post a Comment

Your email is never published nor shared. Required fields are marked *

(required, not published)