When most people think about digital photography platforms Microsoft is not the first company that comes to mind. But the software giant is out to change that, as evidenced by the Pro Photo Summit hosted by David Vaskevitch, Microsoft CTO, this week at it’s Conference Center in Redmond, WA.
The event began on Monday as a lucky few were able to brave the near-record Seattle heat to join the “Icons of Imaging” photo shoot but the meat of the sessions began this morning.
In the cushy confines of the state of the art facility, the day began with David V speaking on “The New Society, Pictures: From the Past to the Future”. He noted a recent survey that even recently that while the majority of consumers have fully made the move to digital “30% of professionals plan to never move to digital”. The biggest reason? Too complicated they say–not just the capture but the whole digital ecosystem.
Of interest is the way that Microsoft is now embracing imaging, with the belief that within five years our phones will easily have more power than the fastest, biggest computer available today. Vaskevitch believes that cameras are the center of a sea change in how we communicate and software will be central in the process.
After David’s presentation there were six great “Three Minutes to WOW!” new technology presentations. My favorite? Photosynth from Microsoft Labs.
Great presentation right now on “The Need for Speed”, a software-focused session for professional photographers. I need to pay attention…more later!