Paper Change Coming to North American Printers

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anatomy spread2 Paper Change Coming to North American PrintersHey book makers, we wanted to let you know that, starting in October, our North American printers will be using a slight reformulation of our Standard Paper stock. It’s a small, barely noticeable change – but we know Blurb customers care about the details (you, with the loupe, we’re talking to you). It’s still an 80# paper, great for photos and for text, but there are some subtle changes you might notice:

  • Slightly glossier sheen
  • Four points brighter
  • Slightly bluer

We’ve calibrated the printers with our current ICC profiles, so there’s no need for you to do anything on your end. Also, even though the paper is technically four points brighter, it’s still not at the level of our glossier Premium Lustre and ProLine Pearl papers.

So, that’s all. Still everything you’ve come to expect from Blurb. Just a slightly different formulation for our paper. But hey, we thought you should know.


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  1. Is there any change in the environmental impact of the production of this paper? Is that info available?

    Thanks blurb!

    By Cedric
      September 6, 2012 – 10:08 am   Permalink
  2. When will you be offering a large size landscape coffee table book. I have three clients right now that have gone to a different publisher because the size now is just not big enough. Something like 11×17 is what they are looking for as am I. They are not really concerned about the price.

    Thanks, Norm Clasen

      September 6, 2012 – 10:20 am   Permalink
  3. Hey Cedric, There’s absolutely no change to that. The paper is still FSC (Forest Stewardship Council) certified. You can read more about our paper provider’s environmental credentials here:



    By Kent
      September 6, 2012 – 11:03 am   Permalink
  4. Hey Norm,

    Thanks for letting us know. I’m mark this down in my monthly feature request report.



    By Kent
      September 6, 2012 – 11:10 am   Permalink
  5. Dear Blurb, just a complement on the book, STARDUST published by Mark Swedlund. I found that the pictorial history of World War 2 was so well done and informative (although Mark was starting to make it a history of his dad, the Stardust pilot & his crew), it ended up being a great history of the 8th air force & their contribution to the ending of the war. A GREAT READ FOR ANYONE WHO CARES ABOUT THE COST OF FREEDOM!! Thanks, Ellen

    By Ellen Greenwood
      September 7, 2012 – 9:42 am   Permalink
  6. Hey Ellen,

    That is a wonderful book. Thank you for pointing it out to me. I love all the newspaper clippings, telegrams, and other souvenirs.



    By Kent
      September 7, 2012 – 1:29 pm   Permalink
  7. Why have blurb publishing prices nearly boubled since I did my first three book’s!!!!!???????

      September 9, 2012 – 10:59 pm   Permalink
  8. Hey Willie,

    I’m not sure when you last published your books, but we have had to make some pricing changes to keep pace with production costs. Still, if you’re signed up for our emails, you should be getting special offers which will help out.



    By Kent
      September 11, 2012 – 11:14 am   Permalink

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