“Proof that Publishers Know the Public Doesn’t Care About Publisher Branding”

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 Proof that Publishers Know the Public Doesn’t Care About Publisher Branding

Smart post:

“Presumably the folk at Collins sanctioned this advertisement, so they’re happy about their name not appearing. It just seems strange to look at. But perhaps it doesn’t matter. After all, isn’t it still the case that Penguin is the only publisher name that means anything to anyone outside the business?

That said, you do see one name there featured prominently…a name that the public presumably does recognize…Amazon.co.uk”

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