If you can wade through the Slashdot prankster posts, there are some thoughtful musings, from SuperRob’s comment:
“Print-on-Demand is a gateway to doing fully personalized stuff. Imagine a comic writer who could make the reader a character in the story by doing a simple name replace on each issue printed. When you can do “one-offs”, this becomes what people expect. The bar is being raised quick.”
To a bit of whining from GillBates0:
“You young ‘uns and your fancy-schmancy “Desktop Publishing” and “print on demand”. In my day, we didn’t have this ninny-winny “DTP software” with “cookbook templates.”
All in all an entertaining read.