The ’70s are here to stay

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… at least at Blurb anyway. Tired of internally referring to upcoming BookSmart releases as “new version,” “next release,” “1.3,” “1.5,” we decided to do something about the boring references. All of our releases offer great new features, but try to get a chant going around 1.5 – it just doesn’t happen. We wanted an easier way to refer to future releases and came up with the ‘70s rock band version. Picking our way down a list from A to Z, each version of BookSmart will now be referred to as a ’70s rock band.

Here’s what we came up with:

A – AC/DC
B – Black Sabbath
C – Clash
D – Deep Purple
E – ELO
F – Fleetwood Mac
G – Genesis
H – Heart
I – Iron Maiden
J – Judas Priest
K – Kiss
L – Led Zeppelin
M – Motorhead
N – Nugent
O – Ozzy
P – Pink Floyd
Q – Queen
R – Rush
S – Santana
T – Thin Lizzy
U – Uriah Heep
V – Van Morrison
W – The Who
Y – Yes
Z- ZZ Top

Technically, some of these bands got their start in the ’60s, but who are we to quibble?

And Jason, our QA master, got a bit stirred up while the team went back and forth on the bands:

I have an image of all of these bands gathered together in one room; what a magnificent sight that would be! All that hair! All those tight leather trousers! All those ill-advised swirly shirts open to the navel exposing more furry man-flesh than anyone could possibly wish to witnesss. Ever (Ok, in Rob Halford’s case, ill-advised leather vest but more or less the same thing). Spontaneous 15-20 minute, deeply histrionic guitar solos breaking out all over the place whilst a heavy pall of sweet smoke hangs just above head height. Oh and Van Morrison mumbling incoherently whilst taking up most of a couch and cradling his third quart of JD and The Clash slightly off to one side of the room, next to a battered Marshall stack, hands in pockets, smoking heavily, scowling darkly around the room and muttering “F**king w**kers…” from time to time.

And that image delights me so much that this simply *has* to be the naming convention now, it really does!

Now, not only will all future releases have a catchy name that no one can forget (although some might want to) it also automatically gives us a theme song to rock out to.

I’m sure Blurbarians have thier own ideas about our choice of bands for BookSmart names. Let us know what you think.

For those about to rock, we salute you.

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6 Comments

  1. sheesh – you made a list of old fogey bands without consulting with the resident old fogies?

    Where are the San Francisco bands – Jeff Airplane, Hot Tuna, Tower of Power, and the Dead?

    very disappointed down here…..

    By Mike V
      November 13, 2006 – 6:49 pm   Permalink
  2. Good point, Mike. But then, does that mean we have to consider bands like Huey Lewis and the News? Right, they hail from the ’80s. Phew. And the Dead … so, when we roll out BookSmart 2.0 we’ll holler “the Dead is live” on the site? Hmm. Gotta think about that one.

    By Kathy
      November 13, 2006 – 7:01 pm   Permalink
  3. Hmm, I wonder what the lawyers will have to say about this one! I am thinking that either the bands will want an arm and leg, or it won’t be possible at all..

    By Praveen
      November 14, 2006 – 1:39 pm   Permalink
  4. Lawyers? Who’s talking lawyers? This is just a fun thing we’re doing within the halls of Blurb. For public releases of new software, we’ll stick to the good old fashioned, tried and true numbering system — 1.3, 1.5, 1.x — that everyone is familiar with. I know, boring. ; )

    By Kathy
      November 14, 2006 – 3:51 pm   Permalink
  5. I see. So what is 1.5.1 now (internally) ;-)?

    By Praveen
      November 15, 2006 – 2:00 pm   Permalink
  6. Well, 1.5 and 1.5.1 came about before the ’70s bands plan. So, 1.5 has always been referred to as … 1.5. Our next big release will be AC/DC according to the list, so “There’s gonna be some rockin.’”

      November 15, 2006 – 2:15 pm   Permalink

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