Back in the day, color film was reserved for commercial use only. In 1935, when it became available to the public, it was pretty pricey at US $5 per roll (that would’ve been half a week’s pay at minimum wage – and you had to mail it to Rochester, NY for developing). Still, photographers jumped at the opportunity. And we’re glad they did.
Take a look at this fantastic collection of photographs that chronicle people and places during the 30s. Farm dances with a fiddle, glittering nights out in Times Square, little girls in dresses made of feed bags (and nice ones at that!), and scenes of urban industrialization and shining new Ford coupes right smack up against horse-drawn plows and horse-and-buggy trips to town.
Far more, well, colorful than the depression-era black and white photography we know, these photos paint a picture of changing times so different than the world we’re in today.