The Impossible Happened – New Polaroid Instant Film Available

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Blurbarians, we’ve been keeping you posted on The Impossible Project and their quest to bring back Polaroid instant film. We’re happy to report – they did it.

At a big hooplah in New York City on March 22, the Impossible Project folks announced that after seventeen months of research and development, they’ve re-produced a new analog Instant Film for traditional Polaroid cameras. The project’s new, monochrome Instant Film – the PX 100 and PX 600 Silver Shade – brings new life to otherwise obsolete cameras and will rock the world for Polaroid devotees everywhere.

Starting March 25, you can snap it up at The Impossible Project website and soon thereafter it will be available at select premium retailers worldwide. The project plans to make its first PX Color film available in summer 2010 and will follow with a slew of more Instant Film products throughout the year.

Josh Goleman    ImpossibleCollection The Impossible Happened   New Polaroid Instant Film Available

More great news – the Impossible Project team has been working with a group of international photographers who have tested and played with the film to great effect. The hopes are for a growing archive of contemporary artwork using this “new old” medium. The project also made an offer to purchase the International Polaroid Collection, now located in the Musee de l’Elysee in Lausanne, and ultimately wants to preserve it as a whole and add to it with new work.

The prospect of a preserved and growing collection of Polaroid images is cool indeed given that Sotheby’s will soon auction off pieces from the renowned Polaroid collection of Edward Land, inventor of the first Instant Film. Pieces from the collection include Polaroid images taken by the likes of Ansel Adams, David Hockney, and Robert Rauschenberg. You can get the scoop on the auction and see some of the images here.

One last thing: Blurbarians, If you’re in the New York area, be sure to stop by the Impossible Project’s new gallery and shop at 425 Broadway in New York City. It opens April 30, 2010.

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  1. Will publish my Pola2010 project with Blurb ofcourse :)) am so happe we Dutchies bought the plant & machines (it’s in Enschede) so now the beauty of intstant photography hopefully never dies! Am so happy with my cameras, love it over digital photography :)

      March 24, 2010 – 2:42 am   Permalink
  2. I am thrilled that this film is coming back! Nothing is IMPOSSIBLE if someone puts their mind to it. thanks Blurb for the update and thanks to the Impossible Project for pushing through with this. I look forward to ordering and playing with the film!

      March 24, 2010 – 9:38 am   Permalink
  3. I was honoured to be asked to test film for Doc Kaps & crew! It’s gorgeous, and a little temperamental, but so worth trying. I can’t wait to shoot more of it!

      March 24, 2010 – 9:28 pm   Permalink
  4. Awesome!!! Thanks for letting us know. I’m going to go buy some right now x x

    By Sophie_C
      March 25, 2010 – 4:43 am   Permalink
  5. That’s great news! Can’t wait to try it!

      March 26, 2010 – 9:03 pm   Permalink
  6. Where can I get some of this film?

    And, thanks for making it!

      April 14, 2010 – 2:03 pm   Permalink

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