The Pallette for Perfection and Best-Selling Books

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design seeds The Pallette for Perfection and Best Selling Books

Jessica Colaluca is a color consultant, trend forecaster, industrial designer, and the person behind Design Seeds, a popular site, blog and the best-selling Design Seeds books. We love that she makes her books and ebooks with Blurb and we love it even more that she shared the secrets behind her success with us in this interview.

Read on and get inspired.

Blurb: When did you start making Blurb books?

Jessica: About two years ago.

Blurb: How do you generate sales?

Jessica: Mostly though promoting the Design Seeds bookstore on Twitter and Facebook.  The Design Seeds site was recently redesigned, and there is now a dedicated page for available books.

Blurb: What is your best-selling book?

Jessica: I believe { edible color } and { sweet shop color } are the two most popular books.

sweet shop The Pallette for Perfection and Best Selling Books

{ sweet shop } by design seeds

Blurb: Talk to us about the various parts of your business – your blog, your books, your design business and how they all fit together and feed each other.

Jessica: The books are essentially the Design Seeds inspiration posts captured in print. The Design Seeds site is an extension of my ongoing creative process for color trends and forecasting. Through my design business, I consult on brand strategy, trend forecasting, and color and material design.

I am an industrial designer, so also I design products ranging from footwear to environments. Design Seeds are the springboard to my design concepts. That is why I always include an image with the color palette.  The images inspire a mood, texture, materials, or form a vocabulary.

Blurb: You’ve made ebooks and printed books. Tell us about your view on the markets that each serve.

Jessica: The ebooks are by far my most successful. The printed books are a nice part of sales, and tend to attract business owners (to have in their shops) and enthusiasts of my site who do not have iPhone/iPads.

Blurb: Can you tell us about your experience submitting your ebooks to the ibookstore? What advice would you give would-be iBookstore sellers?

Jessica: I had not done that yet, but your question urged me to do so! It is very simple to do with the way Blurb integrated the ability to format the ebooks for iBookstore. I am excited for them to be approved and see how sales are affected.

edible colors The Pallette for Perfection and Best Selling Books

Blurb: How do you go about building community for your books and business?

Jessica: I began Design Seeds three years ago, and have invested a great deal of time in building relationships via Twitter, Facebook, and – as of late 2010 – on Pinterest.

Blurb: What is your top tip for someone looking to build community or tap into sales for their books?

Jessica: Being genuine is essential in building communities in the various forms of social media.  Direct marketing also needs to be kept at a minimum.

Blurb: One more thing – do you have a favorite color palette that you’ve produced?

Jessica: { nugget tones } has been my recent favorite. I have been obsessing on gold and brass in particular.  I also love the texture of the inspiration image.

Blurb: Jessica, thanks so much for taking the time to talk with us. You are proof of all the great creativity and success that can happen when one taps into her or his creative genius (and makes beautiful Blurb books).

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  1. Congratulations to the bestseller.
    As to marketing I want to voice reservations against Pinterest, which has serious issues with copyright. It is estimated that 90% of the pinned images are pinned without agreement of the copyright owners.

    Fineartamerica a major POD printer of art prints has published an excellent open letter that pins down the issues perfectly.
    This is the link to the open letter:

    By Martin
      March 28, 2012 – 2:45 am   Permalink
  2. Hey Martin,

    Thank you for providing that link. Sean Broihier brings up several good points there. It’ll be interesting to see how this shakes out. I think it’s creating an interesting discussion around images usage rights that needs to happen.

    Having said that, I think Pinterest does create opportunities for a lot of people’s content to be seen by a larger audience, leading to potential purchases. Of course, that’s Sean’s “good but not legal” argument in action.



    By Kent
      March 28, 2012 – 9:42 am   Permalink

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