Don’t Call It Vanity Press, a Time.com article by Maryanne Murray Buechner on self-publishing hit the Internet last week.
Blurb, like other publishing websites such as Lulu and Picaboo, is producing its share of baby books, family-recipe cookbooks and wedding albums. But its most enthusiastic users are drawn to the company’s extensive design tools. Stone Yamashita Partners, a consulting firm in San Francisco, recently published a 300-page book detailing the kind of strategy work it does with clients. ‘Blurb provided the highest quality with the quickest turnaround we could find,’ says David Glickman, principal at the firm, ‘as well as the flexibility and control over the look, the feel and the flow.’
The article also highlighted Blurbarian, architect, and Prefab Green author Michelle Kaufmann, and dropped a few hints of things to come.