Book Fundraising and a Valentine’s Day “Love.” Story

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Love book cover Book Fundraising and a Valentines Day Love. Story

Alessio Castaldo and Naomi

Editor’s note: We’ve learned that Alessio Castaldo, to whom this book is dedicated, has passed away. Our hearts go out to his family, friends, and the entire We Are Juxt community.

Usually, Valentine’s Day is all about romantic love: couples walking hand in hand, flowers, and chocolates. But there’s also the love for our pets, our children, and our  friends. And sometimes those friends are people we’ve never met, even people we only know through their photography. That’s what this story is about.

Love book 41 Book Fundraising and a Valentines Day Love. Story

Mike Hill and Anna Cox

WeAreJuxt is a website and an incredible mobile photography community that encourages people to get out and photograph what matters to them. Juxters, as they’re called, are a tight-knit group. So much so that when one of their community members, Alessio Castaldo , was diagnosed with cancer, they mobilized to create an extraordinary photo book called Love. to raise funds for Alessio and his family.

love book 5 Book Fundraising and a Valentines Day Love. Story

Tony Marquez and RaffaMuffin

Fifty Juxters contributed photos, and Alessio (Ale) provided the cover image:

We have pulled together to help Ale and his family in the only way that makes sense – through our photographs. We have compiled a collection of gorgeous and evocative images, the theme of which is simply, “Love.” It is one of Alessio’s favorite subjects, and perfectly conveys the origin of this collaboration. It is the pictures that brought us all together, and the Love that has gathered us into a global family.

Love book 21 Book Fundraising and a Valentines Day Love. Story

Sarah Mizrahi and Sam Smotherman

 

You can give – and get – a little love this Valentine’s Day by picking up a copy of Love. And if you love mobile photography, head over to WeAreJuxt and join an amazing, talented, and loving, community. As Ale’s wife told the community in a recent blog post, “Your love is like the Sun in a storm.”

 

 

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