What makes a great story? Kevin Roberts has an idea

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We’re still bouncing around the “think book” concept. We first discussed it as a way to approach your book’s photography. Now, thanks to a recent blog post we found on The New Zealand Herald Web site, we’re thinking book and storytelling.

Kevin Roberts, blogger, author, and Worldwide CEO of Saatchi & Saatchi, wrote about how to tell a story. He compiled his own list of good storytelling ingredients and shared some tips from movie producer, Peter Guber. It’s a short read, but interesting and useful. Here are two of Kevin’s storytelling rules from the post:

-Great stories connect with the emotions. Genuine, compelling emotion drives every story.

-Great stories surprise and delight. They are infinitely capable of the unexpected. It’s not just about novelty and revelations but also creativity and emotional truth.

You might think that your book isn’t a novel and therefore doesn’t need to follow any rules of storytelling, but most books benefit from having a narrative arc or point of view. That’s true for photo books, wedding photo books, travel journals, even baby books.

Do you think it’s important to approach your books with a story in mind? Do you plan out your story in advance or let it unfold as you design your book in BookSmart? We want to know how Blurbarians approach the stories within their books, so please share your thoughts below.

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